WHAT IS MINDFUL SNACKING?

Snacking is a growing behavior around the world. Yet snacking is about so much more than what you eat. People want convenient and delicious snacks they feel good about eating, while also seeking balance when making their snack choices.1


Mindful Snacking is an approach to eating with intention and attention. It’s about being conscious of what it is you want to eat, why you’re eating, and how it makes you feel. So you don’t have to choose between snacking and eating right for the moment.

MINDFUL SNACKING BENEFITS

Focusing on the present moment can help you discover a more satisfying and positive snacking experience.

  • More and more people use mindfulness for well-being and to balance their lifestyle.

  • Mindful eating can be practiced by anyone, anywhere, anytime.

  • Research clearly shows multiple benefits of mindful eating and the evidence continues to build.

HOW IT WORKS

Mindful Snacking can be practiced anywhere, anytime and by anyone in three simple steps. The next time you choose to snack, check in with yourself and ask these important questions.

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WHY DO I WANT TO SNACK?

  • Are you snacking because you need energy or are you hungry?
  • Is this snack providing a pause in your day?
  • Is your situation prompting you to snack, such as being in a social gathering with food?
  • Is this a treat?

Determining why you want to snack can help you choose what to eat to meet your needs in the moment.

WHAT DO I WANT FOR A SNACK?

  • Are you looking for sweet or savory?
  • Creamy or crunchy?
  • Hot or cold?

Once you decide what you want to eat, portion out your snack and reduce distractions to help you enjoy your snacking experience. Also, slow down the pace of eating and check in with yourself to see if you are satisfied with your snack.

HOW CAN I SAVOR MY SNACK?

Use all of your senses to savor your snack. Focus on the smells, tastes, textures, shapes and colors of your food to fully enjoy your snacking experience. And remember to check in with yourself to see if you are satisfied.

GO SLOW

Give each bite your full attention. Enjoy your snack experience just a little bit longer.

EMERGING SCIENCE TELLS US EATING MINDFULLY LEADS TO:

  • A positive relationship with food by making deliberate and conscious food choices2
  • More pleasure and satisfaction by savoring with all the senses3
  • Better management of food portions and less likely to overeat by paying attention to hunger cues and feelings of fullness4
LEARN MORE

MINDFUL SNACKING AND PORTION INFORMATION ON PACK

EMPOWER PEOPLE TO SNACK RIGHT.


Mondelēz International is focused on helping our consumers be in the moment and get even more satisfaction from the snacks they love.


We’ve worked with mindful eating experts and behavioral scientists to develop and validate our Snack Mindfully platform.


We’ve communicated our ambition to deliver ~100% Total Snacks Net Revenue through Mindful Portions - those in either individually wrapped mindful portion serving sizes or with mindful portion labeling on pack.5

MINDFUL SNACKING INFORMATION

Watch Dr. Susan Albers explaining Mindful Snacking Tips

READ WHAT NUTRITIONISTS AND SCIENTISTS SAY ABOUT MINDFUL SNACKING:

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SOURCES

  1. (1) www.stateofsnacking.com
  2. (2) Hendrickson et al., 2016; Camillieri et al., 2015; Gravel et al., 2014
  3. (3) Gravel et al., 2014; Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015
  4. (4) Gravel et al., 2014; Hong et al., 2014; Arch et al., 2016; Cornil & Chandon, 2015; Oldham-Cooper et al., 2011; Higgs, 2015; Mittal et al., 2011; Higgs et al., 2011, Robinson et al., 2014
  5. (5) This goal is new and combines and replaces historical goals relating to Portion Control Snacks and snacks with Snack Mindfully portion icon on pack. This goal measures the percentage of net revenue that comes from products that are either individually wrapped mindful portion serving sizes (<200 calories) or have a mindful portion label/information on pack. This information includes biscuits and baked snacks, chocolate, and candy and does not include Halls products, semi-final products not sold to consumers, bulk products sold for wholesale, beverages, meals, gums, seasonal or festive products, licensing/loyalty revenue, private label products, and products with small printable area.

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